CHALLENGE
Revamp All Citizen’s web copy in line with a fresher tone of voice and a more personable approach.
OUTCOME
The client and agency shared their vision on the purpose of the copywriting and were pleased with the final results.
SOLUTION
Zazoozoo provided copywriting services and content research for the project.
rewriting the experience of comfort hidden in your pants ↴
COPYWRITING
Branding agency Bravo commissioned Zazoozoo to work on the web copy for the premium American apparel brand All Citizens. In line with a revamped website designed by the agency, Zazoozoo researched and crafted copy across the UX journey from unique selling and buying points to product descriptions. The collaborative outcome saw a sleeker and more expressive delivery that translated the brand’s value and vision.
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