CHALLENGE
Undergoing a rebranding exercise, COMO Shambhala was looking to refresh its content across all platforms and align itself with a new wave of wellness enthusiasts while maintaining strong ties with its legacy clientele.
OUTCOME
The brand saw a marked increase of up to 1,000% in audience growth and engagement across all platforms and enjoyed the highest CTR to date for its newsletter — retaining its position as a top-tier wellness group.
SOLUTION
Zazoozoo delivered an exhaustive list of content solutions, from content strategy and planning to editorial and social media production. We also provided copywriting services in developing the brand’s newsletters, press releases and its first-ever interactive app.
discovering the alchemy of wellness one evidence-based article at a time ↴
30+
editorialarticles
30k+
wordswritten
300%+
increase in uniqueweb viewers
EDITORIAL
Zazoozoo provided strategic planning, developed a content guide and produced various editorial articles highlighting the wellness group’s practitioners, programs, people, place and purpose. Driven by an editorial-styled approach, we crafted everything from long-form articles to listicles and interviews to reviews. Read more at comoshambhala.com/stories
attracting a new wave of wellness enthusiasts uplifting the mind, body and spirit ↴
100+
social mediaposts published
10,000+
wordswritten
1,000%+
increase in socialmedia engagement
SOCIAL MEDIA
Zazoozoo provided strategic planning, developed a content guide and produced social media posts across the wellness group’s Facebook and Instagram channels. We developed the streams across five pillars: practitioners, programs, people, place and purpose to strategically develop a narrative that’s consistent and clear.
wellness anywhere, anytime with como shambhala's digital offerings ↴
APP & WEBSITE
Zazoozoo provided content planning and production services for the brand’s rebranded website and its first-ever interactive app. With the complexity of the AI-driven app, we mapped out a content architecture that allows for machine learning and delivery of relevant content assets based on the algorithm.
delivering the best of wellness right in your inbox ↴
NEWSLETTER & PRESS RELEASE
Zazoozoo provided planning and production of the brand’s rebranded newsletters and press releases. The Wellness Journal newsletter gained the highest click-through rate since its inception in the early 2010s.
with thousands of pages of research- and data-driven insights, our content strategy enabled the brand to deliver the right content to the right audience at the right time ↴
STRATEGY & PLANNING
Zazoozoo also developed a content strategy for the brand. The operating framework, called the PlayBook, took the founder of Zazoozoo, Zul Andra, 20 years to design. The PlayBook features a set of methodologies that cumulate into a strategic set of actions to enable the brand to tell the right story to the right audience at the right time. The PlayBook comprises hundreds of pages of usable insights and is based on primary, secondary, and tertiary research from stakeholder inquiries, published data, and trend reports.
WORK WITH US
LET US DEVELOP YOUR BRAND STORIES.
PICK A SERVICE TO START WITH.
BrandMagic
contentguide
Get directions, guidelines and templates to maintain brand consistency across various content and channels.
BluePrint
contentstrategy
Build a dynamic content playbook and plan to optimise brand growth and reach the right audience at the right time.
