CHALLENGE
To develop greater awareness of the top-ranking values of ESSEC Business School programs in Asia-Pacific through various content.
OUTCOME
The business school gained a high of over 70% increase in unique website viewers and a 400% increase in social media engagement.
SOLUTION
Zazoozoo delivered a suite of content solutions, from content strategy and planning to editorial and social media production. We also provided channel publishing and analytics management to copywriting, scriptwriting and transcribing services.
we produced editorial-style stories for ESSEC that delved into the passion, resilience, and sacrifice of those who walk through their halls ↴
200+
editorialarticles
150,000+
wordswritten
70%+
increase in uniqueweb viewers
EDITORIAL
Zazoozoo provided strategic planning and produced various editorial articles showcasing the business school’s values and programs with featured articles, interviews, listicles, and more. Most stories focus on one or more profiles that reveal the challenges and outcomes of the students, faculty, alums and guest speakers. Taking a magazine-styled approach, the angles of the stories are more human-centric in nature compared to the standard marketing-driven fare.
how do we increase the perception of ESSEC's program values on social media? by humanising its transformative impact through the experience of its alumni, students and faculty members ↴
50+
social mediatemplates
500+
social mediaposts published
400%+
increase in socialmedia engagement
SOCIAL MEDIA
Zazoozoo provided strategic planning, produced copy and design, and managed the publishing and scheduling of social media posts across the business school’s Facebook, LinkedIn and Twitter channels. We developed the streams across five pillars: program-driven, faculty-focused, student-focused, special announcements and institutional information — each given a unique design template to differentiate from the rest.
we were nominated for a markies award for copywriting efforts in a campaign led by jolt digital for ESSEC ↴
CAMPAIGN
Zazoozoo also worked with the business school partnering digital agency, Jolt, to produce copy for its institutional campaign. Relying on the data and learnings from Jolt’s various research, we crafted copies designed specifically for an objective digital goal. The campaign was nominated for the Markies Award in 2022 for “Most Effective Use of Customer Acquisition”.
Most Effective Use of Customer Acquisition Markies Awards 2022 nominee (led by Jolt Digital)
with thousands of pages of research- and data-driven insights, our content strategy enabled ESSEC to deliver the right content to the right audience at the right time ↴
STRATEGY & PLANNING
Zazoozoo also produced content strategies for the business school’s various programs. The strategic framework, called the PlayBook, took the founder of Zazoozoo, Zul Andra, 20 years to design. The PlayBook features a set of methodologies that cumulate into a strategic set of actions to enable the business school to tell the right story to the right audience at the right time. Each PlayBook comprises hundreds of pages of usable insights and is based upon primary, secondary, and tertiary research such as stakeholder inquiries, targetted audience surveys, published data, and trend reports.
from scripts for Spotify ads to illustrations of c-suites, we also supported ESSEC across various production deliverables ↴
SCRIPTWRITING
Zazoozoo was commissioned to write scripts for Spotify ads targeted at prospective students and, another, at their parents, for the Global Bachelor of Business Administration program. Swipe to hear the two audio ads.
ILLUSTRATIONS
To support an editorial series we created called the “C-suite Conversations” — featuring interviews with alumni or guest speakers — we illustrated caricatures of the profiles to give it a more unique look.
TRANSCRIBING
Aside from the usual always-on or campaign-driven content production, management and strategy, we supported the business school in transcribing duties for various panel-styled events.
WORK WITH US
LET US DEVELOP YOUR BRAND STORIES.
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BrandMagic
contentguide
Get directions, guidelines and templates to maintain brand consistency across various content and channels.
BluePrint
contentstrategy
Build a dynamic content playbook and plan to optimise brand growth and reach the right audience at the right time.
