PROJECT
Client
Picanhas’ Group
Brands
Industry
Food and beverage
Project Date
2020 – 2022
CHALLENGE
To drive awareness of the group’s two outlets: the flagship steakhouse Picanhas’ launched in 2020, and their dessert bistro Panquecas’ in 2021 — to focus on its culinary uniqueness and the communal spirit of its people.
OUTCOME
The group gained over 20,000 followers on Facebook and Instagram within the first 12 months and has racked up a PR value of over SG$2 million with coverage from top media titles.
SOLUTION
Zazoozoo managed the group’s social media channels and produced various always-on content. We also supported media relations by producing and deploying press releases and managing media tastings.
we produced hundreds of engaging social media posts that focused on the group's product, place, and people ↴
20+
social media
templates
150+
social media
posts published
20,000+
followers on Facebook and
Instagram within 12 months
SOCIAL MEDIA
Zazoozoo produced and managed the publishing and scheduling of social media posts across the brands’ Facebook and Instagram channels. We focused predominantly on the culinary offerings as Picanhas’ and Panquecas’ offer unique dishes. The offerings are shown through five pillars: place, product, people, promotions, and purpose — each given a unique design template to differentiate from the rest.
the group gained millions of dollar worth of PR value with coverage from top media titles ↴
20+
press
releases
450+
stories published from
media titles and influencers
$2,000,000+
worth of media
value gained
PUBLIC RELATIONS
Zazoozoo also supported the group in its public relations efforts. Through the production of various press releases and media alerts and managing the deployment of information and invitations to tastings for the media and influencers, the group gained a greater awareness of their offerings. Press coverage came from online, print and radio outlets. Media titles include 987FM, Channel NewsAsia, CNA938, City Nomads, Eatbook, Elle, Gourmet Living, Harper’s Bazaar, Her World, Kiss92, Lifestyle Asia, SG magazine, The Straits Times, The Sunday Times, Time Out, Vogue, Yahoo, Yes 933, Have Halal Will Travel, Seth Lui, Luxury Insider, and more.
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