IDEATION TOOL BY IDEO

AI & Ethics: Collaborative Activities for Designers

IDEO’s AI Ethics Cards are a tool to help guide an ethically responsible, culturally considerate, and humanistic approach to designing with data. The deck is made up of four core design principles and ten activities, all meant for use by teams working on the development of new, data-driven, smart products and services.

Today, data systems and algorithms can be deployed at unprecedented scale and speed—and unintended consequences will affect people with that same scale and speed. How can we always make sure we’re putting people first when designing large scale systems? Especially when those systems will change over time, even evolving without direct human supervision? As you explore these questions and more, IDEO hope these cards serve as a tool to help designers consider these challenges with a human-centered lens.

DEVELOPED BY IDEO

IDEO is a global design company committed to creating positive impact. From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design.

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