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BrandMagic

contentguide

Zazoozoo provides content direction and develops guidelines and templated assets that enable brands to maintain consistency across various content formats and mediums. With BrandMagic, brand owners get to focus on growing their business without the worry of losing their communication style.

TYPES OF SERVICE

content
direction


✓   Assessment
✓   Consultancy
✓   Mentorship
✓   Support
✓   Training
✓   And more…

content
handbook


✓   Profile
✓   Factsheet
✓   MVP: Mission, Vision, Purpose
✓   Audience
✓   Language
✓   Perspective
✓   Tone
✓   Voice
✓   Structure
✓   Glossary
✓   And more…

content
templates


✓   App content
✓   Blog posts
✓   Editorial articles
✓   Newsletters
✓   Social media posts
✓   Press releases
✓   And more…

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BluePrint

contentstrategy

Best Editorial Brand Story Strategist APAC Insider Award 2022

Zazoozoo designs content strategies that enable brands to tell the right story to the right audience at the right time. The content strategy, called the playbook, took the founder of Zazoozoo 20 years to develop. The playbook along with the planning help brands produce the most effective and meaningful content across various channels.

TYPES OF SERVICE

content
playbook


✓   Intelligence domain
A selection of primary “live” research such as stakeholder inquiries, focus groups, or online surveys; secondary desk research based on paid or publicly available data; or tertiary anecdotal research based on the experience and recommendations of the content team.

✓   Inception domain
Includes an overarching strategy, three recommended tactics and three suggested actions for each tactic.

✓   Identity domain
Includes consumer pillars: profile of a target group of audience; communication pillars: guidelines on how to engage the audience; and content pillars: recommended themes and topics that will resonate with the audience.

content
planning


✓   Calendar
A monthly or quarterly calendar listing the various campaigns and their supporting content. Based on the research and recommendations from the content playbook.

✓   Campaigns
A time-set period of thematic series to maintain, dampen or heighten specific narratives.

✓   Content
Topics to produce campaign-driven content or always-on content based on audience trends, demands and relevance.

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VisionCraft

contentproduction

Most Effective Use of Customer Acquisition Markies Awards 2022 nominee (led by Jolt Digital)

Zazoozoo produces content assets informed by a brand’s strategic goals and guidelines. For always-on or campaign-driven content, we work with brand owners to tell their stories through our production-focused VisionCraft team. Our approach is an amalgamation of design and editorial systems where human-centric stories anchor everything we do.

TYPES OF SERVICE

always-on
content

From daily social media posts to weekly blog posts and monthly newsletters, always-on content delivers consistent brand awareness through various assets.


✓   Audio assets
✓   Animated assets
✓   Digital assets
✓   Graphic assets
✓   Illustrated assets
✓   Literary assets
✓   Marketing assets
✓   Multi-format assets
✓   Print assets
✓   Video assets
✓   And more…

campaign-driven
content

For a strategic approach, campaign-driven content is more focused on engaging a target audience through specific points of a consumer journey.


✓   Advertising content
✓   Blog content
✓   Editorial content
✓   Form content
✓   Marketing content
✓   Newsletter content
✓   Social media content
✓   Web content
✓   And more…

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TrueCast

contentmanagement

Zazoozoo manages content from the ground up. From production to publishing and relationship to analytics management, our operational expertise keeps your content stream flowing.

TYPES OF SERVICE

production
management


✓  Talent sourcing
✓  Team management
✓  Research, resource and reference
✓  Briefing and debriefing
✓  Amendments and approval
✓  Final delivery management
✓  Asset management
✓  And more…

publishing
management


✓   App publishing
✓   Magazine publishing
✓   Newsletter publishing
✓   Podcast publishing
✓   Press release publishing
✓   Social media publishing
✓   Website publishing
✓   And more…

relationship
management


✓   Influencer relations
✓   Loyalty relations
✓   Press relations
✓   Subscriber relations
✓   Social media relations
✓   And more…

analytics
management


✓   Newsletter analytics
✓   Podcast analytics
✓   Social media analytics
✓   Website analytics
✓   And more…

WORK WITH US ⇀