Arabicania Coffee



Arabicania is an imagined global coffee chain that serves premium brews with beans ethically sourced from the Arabian Peninsula. The showcase presents conceptual creative and content assets that can be reinterpreted for brands in a similar industry. The assets showcased should be viewed as a work of fiction. Any similarity to persons, events, or published works is purely coincidental.


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Effects of caffeine on your body

We get to the bottom of what a cup (or 10) of coffee does to the body. Hear what the leading experts have to say.

“Drinking coffee in moderation can boost your energy and concentration and even stimulate your creativity and productivity. But as with most things in life, it’s possible to have too much of a good thing,” Maya Feller, Arabicania expert barista, said.

It’s 7am and the Melbourne branch of Arabicania has just opened its doors. The day’s first customers are streaming in, bleary-eyed and in desperate need of caffeine. They aren’t alone in this — according to a recent study, three out of four Australians drink at least one cup of coffee every day.


Wake up and smell the caffeine

For many people, coffee is the first thing they drink in the morning. It’s no wonder, as the benefits of caffeine are well documented. This natural stimulant can help improve alertness, focus and concentration and give a much-needed boost of energy.

Caffeine is so effective at boosting brain power that it’s often used as a “smart drug” by students and professionals who want to get ahead.

Feller has seen the positive effects of caffeine first-hand. “I’ve had customers tell me that our coffee helped them get through a big project at work or pass an exam,” she said.

But it’s not just students and office workers who can benefit from a cup of joe. Caffeine has also been proven to increase physical performance and is very popular with athletes and fitness enthusiasts.

Personal trainer Jesse Jones explains: “Caffeine gives you that little extra edge that can make all the difference when you’re pushing yourself physically. That’s why caffeine is the main ingredient in many pre-workout supplements.”

It’s not just the caffeine in coffee that can positively affect the body. Coffee beans are also a rich source of antioxidants that help protect cells from damage.


Too much of a good thing?

But as any coffee lover will tell you, there’s nothing quite like that first cup in the morning.

But consuming large amounts of caffeine can lead to side effects such as restlessness, irritability and insomnia – not ideal if you want to stay focused and productive.

“Caffeine is a stimulant that acts on the central nervous system,” explains Dr Anna Hodge, a general practitioner with a special interest in mental health. “In small doses, caffeine can make you more alert and increase your heart rate. But if you take too much, you can feel jittery and anxious and exacerbate feelings of stress worse.”

“It’s important to remember that caffeine is a drug, and like all drugs, there are side effects,” she adds. “If you consume too much caffeine, it can lead to problems such as insomnia, headaches and upset stomach.”


Quality over quantity

So what is the best way for coffee lovers to enjoy their favourite beverage without overdoing it on the caffeine?

Feller has some advice. “It’s better to drink just one or two cups of high-quality coffee than four or five cups of a low-quality brew,” she said. “If you need an early-morning caffeine boost, espresso or cold brew coffee is a good choice. For a milder option, try a filter coffee or decaf if you’re particularly sensitive to caffeine.”

Jones agrees. “Coffee is a very personal thing — I love a latte in the afternoon to get me through my energy slump, but some people can’t handle any caffeine after lunch. It’s about finding out what works for you.”

Next time when you reach for the tenth instant coffee of the day, remember: it’s the quality that matters, not the quantity. Instead, try Arabicania’s latest release — a single-origin brew from Yemen that’s guaranteed to give you a delicious, sustainable and ethical caffeine boost.

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Arabicania Launches New Coffee for Weight Watchers

From the popular global coffee chain, Arabicania launches Sano Weight Loss Coffee, a product ideal for maintaining a healthy lifestyle, and is available in three new flavours.

CHICAGO, UNITED STATES, 15 NOVEMBER 2022 — “Few things in life are better than a good cup of coffee to start the day,” says Arabicania expert barista Sharon Bright.

Arabicania is well known for serving premium brews with beans ethically sourced from the Arabian Peninsula. This coffee brand’s top priorities are excellence, quality and customer experience.

With its adverse benefits, such as being rich in antioxidants, it’s no wonder that black coffee is gaining popularity globally. However, despite the craze, plain black coffee is usually bitter, leading many consumers to add creamer and sugar to make it more palatable.

Unfortunately, these additives tend to be high in calories, causing weight gain, a growing concern among coffee drinkers. Sano Weight Loss Coffee is an excellent alternative to traditional black coffee that is both flavourful and low in calories.


Key points about Arabicania’s Sano Weight Loss Coffee

  • One cup of coffee with one ounce of cream and one teaspoon of sugar contains approximately 120 calories and 12 grams of fat, increasing the number of overweight and obese people globally.
  • “Sano” is a Spanish term meaning “healthy” or “wholesome”, which encapsulates what this product is. Sano Weight Loss Coffee is tasty, nutritious and low in calories. Each eight-ounce cup contains less than ten calories and 0% fat.
  • Arabicania is well known for its stellar customer service, a mark of excellence and quality. It was voted “Roaster of the Year 2020” by Roast Magazine.
  • Natural sweeteners such as stevia have been used to come up with a delicious product that aids in weight loss and fat burning.
  • Sano Weight Loss Coffee is available in all 26 branches of Arabicania around the world in three great flavours: caramel, vanilla and cinnamon.


Key insights from Arabicania

  • On the benefits of drinking Sano Weight Loss Coffee. “If you are a coffee lover keen on losing weight but still want to enjoy your morning cup of coffee guilt-free, Sano Weight Loss Coffee is the product for you. Within three months of testing the product, I’m down 15 pounds with no diet plan or exercise routine. Sano is the next big thing,” said Nightingale Clark, Co-founder and CEO of Arabicania.
  • On the impact of Arabicania coffee. “Arabicania has created employment for over 6000 local coffee pickers in the Arabian Peninsula, enabling them to support their families and grow their nations’ economies. This figure is set to increase by 10% in the next six months following the launch of Sano Weight Loss Coffee,” said Lisa Clark, Co-founder of Arabicania.
  • On the future of the coffee industry. “Research shows that approximately 1.4 billion cups of coffee are drunk daily, and the number keeps rising. But, unfortunately, so is the rate of obesity. Products like Sano Weight Loss Coffee will be critical in arresting this challenge and promoting a healthy coffee-drinking culture globally,” said Patel Shah, Managing Director at Arabicania.


Media angles and opportunities

  • Lisa and Nightingale Clark will be available for a media tour over the next two months. Kindly submit your requests, list of questions and tentative airing or publishing date to the media contact listed below.
  • New weight loss secret: Arabicania founder Nightingale Clark drops 15 pounds from drinking coffee
  • Coffee Digest: Award-winning coffee brand launches new flavoured weight loss coffee
  • Weight Watchers Guide: Drink your weight away with Sano Weight Loss Coffee

Media assets


Media contact

Issued for and on behalf of Arabicania Inc. For media enquiries, kindly email Jane Doe, PR Manager at Zazoozoo, at or call +1 718 961 5461 during standard business hours.

About Arabicania

Arabicania is a global coffee chain that serves premium brews with beans ethically sourced from the Arabian Peninsula. In addition to our signature coffee blends, we also offer a variety of teas, pastries, and sandwiches. We take pride in our commitment to sustainability and social responsibility. We work closely with local coffee farmers to ensure they are treated fairly and paid a fair price for their beans. Our cosy, inviting cafes are the perfect place to relax and unwind, whether you’re looking for a quick caffeine fix or a place to linger and enjoy the ambience. Stop by one of our locations today and discover the rich, bold flavour of Arabicania coffee. For more information, go to

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