StoryMade · By Zul Andra

10 Brand Story Ideas for Marketers

Brainstorming for brand story ideas can be a tedious process. Sometimes, all you need is to be pointed in the right direction for ideas to flow. Here’s a way to get your creative engines going.


These brand story ideas are used during brainstorming sessions to reframe a problem and discover useful solutions.

To see the ideas in action, think of a specific brand story challenge that you’re facing. It could be about getting your audience to be more engaged, finding a unique angle, or communicating a message differently.

Once you’ve selected a problem, use the ideas to generate as many solutions as possible. Let me know how it goes and, more importantly, have fun.

1. What’s one memory from your life that can be applied to this problem?
Think back to an experience you had and what you did that is relevant to the issue.

2. If you had unlimited resources, what would the solution look like?
Forget about all the limitations and go wild!

3. What would your favourite author do?
Slip into their shoes and imagine what they’d do.

4. What would make the problem worse?
Think of an undesirable outcome and consider the opposite.

5. What if the solution was described with sensory detail?
Explore the sight, sound, smell, touch, and taste.

6. What would the reader expect the solution to be?
Place yourself in the position of the reader and consider what they might want to see happen.

7. What if it was a Shakespearean tragedy?
From betrayal to the death of star-crossed lovers. Think of how it’d look like if you apply this to your story.

8. What if the solution brings people together?
The human connection comes at the best and worst time. Think of a cause that brings them together.

9. What is the craziest solution that you can think of right now?
Forget about being safe, break the boundaries.

10. Ask 10 people to give you two solutions each, what are they?
We call this feedforward, a positive and solution-focused approach.

By seeing a challenge through a different lens, it helps us reframe the shape of the problem into something that we can easily work on. Everybody sees a problem differently, it’s easy to get stuck when we think that there’s only one way to solve it. Consider applying convergent and divergent thinking to further explore the power of ideation and brainstorming to tell a powerful brand story.

Share your thoughts with me, on Facebook, Instagram or LinkedIn. I’d love to hear from you.


About the author · Zul Andra is a communication strategist, trainer, and coach. The founder of Zazoozoo has shaped narratives for global brands and in sectors such as technology, education, finance, travel, and lifestyle. A former Editor-in-chief of Esquire, Zul’s 4-year tenure saw his team winning over 30 local and regional awards. He also won best feature article in 2014 and best editor in 2016 at the MPAS Awards. Zul is a proponent of human-centric connections through the stories we tell.

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