TUTORIAL BY CELINE ASRIL

Food Writing For Social Media

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Join Celine Asril, an award-winning content strategist, and former food editor of Time Out Singapore, Hungrygowhere and contributor for Forbes Travel Guide, Epicure, Wine & Dine and Esquire, as she delves into the belly of food writing for all your social media needs.

This tutorial is ideal for individuals and professionals looking to gain a better understanding of writing techniques on food and drinks on social media.  
  • Purpose of social media platforms
  • Identify your audience
  • Identify your tone and voice
  • Strategise your goals
  • Creative techniques

DEVELOPED BY CELINE ASRIL
Award-winning content strategist, writer and editor

Ever since she discovered MFK Fisher’s Consider The Oyster at the age of 19, Celine Asril wanted to be a food writer. Within eight years, she achieved that, and more — she became a food critic and editor of what was once Singapore’s largest food website. Along the way, she was published in Time Out Singapore, Forbes Travel Guide and Esquire Singapore, to name a few. In 2016, she switched from a full-time career in food editing and writing to pursue her other love, sustainability. Her current hustle includes offering strategic input to brands interested in harnessing the power of content, digital or otherwise.

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