TUTORIAL BY ZUL ANDRA

No-nonsense Guide to Creative Writing

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In this tutorial, by the founder of Zazoozoo, Zul Andra, you will learn how to prepare, strategise and craft a meaningful story for any medium. This tutorial is text-based. It takes about an hour to complete along with exercises on the different tools and techniques.

This tutorial is ideal for individuals and professionals looking to upgrade their storytelling approach across all writing mediums. Best for advancing skill sets for content creators, bloggers, media and PR professionals, novelists, scriptwriters and social media influencers.
  • Understand creative writing
  • Essential reading
  • Align your readership with the SMART model
  • Align your story with the GROWTH model
  • Apply your story with the REVIEW model
  • Achieve your story with the "Lights, camera, action!" approach

DEVELOPED BY ZUL ANDRA
Founder of Zazoozoo

Zul Andra is an award-winning writer and editor. His tenure as Editor-in-chief of Esquire Singapore from 2014 to 2018 saw his team bag over 30 local and regional awards. With over a decade of experience in the media industry, Zul has been published in a dozen publications including South China Morning Post and Today to name a few. In January 2018, he founded Zazoozoo a storytelling company that builds trust for brands and professionals and has since worked with clients including Apple, American Express, Aviva, Standard Chartered, Unilever and more.

Request for the Zazoozoo Brand Deck 2020 and learn how you can optimise brand impact, increase brand value and become a master storyteller


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