Effective Strategies Are Driven By Knowledge, Not Desperation

When figuring out how to get to where you want to go, is your decision based on clarity or despair?

Image by David Powers

An unwritten adage on my shopping list is to do groceries on a full stomach—to buy what I know I need and not what the motilin-controlled contractions causing the rumbling in my stomach that calls the neurons in the hypothalamus region of my brain to tell me what I need.

Nine times out of ten, not only do I buy things that I don’t need but also things that others don’t need—bawls in baller.

The spirit of strategy-making is very much like grocery shopping. Feelings, beliefs, biases, and other personal pangs—conscious or not—are like the growls of an empty belly that tug decision-making in any direction the mouth drools on.

Shaped by the inflictions and expungements of our environments and experiences, we make decisions based on who we are. 

Strategy is about making informed decisions to gain an advantageous position and achieve an objective. Whether expanding knowledge through content, shaping public perception through communications, converting leads to customers for…