3 ways to improve copywriting with the PAS framework

The PAS Framework is an effective communication tool for persuading audiences about a particular concept or solution. It begins with outlining the problem, then agitating the audience to create urgency and emotion before finally offering a potential solution. This three-step approach helps start conversations around difficult topics clearly and concisely.

5 Ways to Engage Consumers with the AIDA Framework

The AIDA framework is a great tool for marketing and advertising professionals to utilise when crafting their messaging. It stands for Attention, Interest, Desire and Action, and offers a structure to develop persuasive communications.

99 Social Media Channels on the Wall: Which One for Your Brand?

Once a company has identified their target audience, the next step is choosing the best social media channels. It’s important to remember that not all social media platforms are created equally, and each offers different features. Companies should consider who they want to reach to select the right channel.

5 Tips to Increase Your Social Media Engagement

Whether you have a brand new business or have been in the industry for years, this strategy can help guide you, keep you focused on your goals, and give you time to focus on your business.

The Importance of Storytelling in Education

Humans have used stories to share experiences and pass on knowledge for thousands of years. In adult education, storytelling enables learners to remember facts more clearly. The humble story is a powerful teaching tool.

ESSEC Business School

Zazoozoo delivered a suite of content solutions, from content strategy and planning to editorial and social media production. We also provided channel publishing and analytics management to copywriting, scriptwriting and transcribing services. The business school gained a high of over 70% increase in unique website viewers and a 400% increase in social media engagement.

3 Tips for Storytelling in the Age of Social Media

Social media may have changed the way we communicate, but it has only highlighted the power of storytelling. Stories drive persuasive social media content.

Different Types of Brand Stories, And How They Grow Your Business

Commerce and storytelling have one thing in common: humans have relied on them for tens of thousands of years. Today, brand storytelling has become a hallmark of successful marketing in a noisy world.

3 Ways to Create a Better Story for Your Presentation or Pitch Deck

Presentations to senior leadership are high-pressure situations, none more so than startup pitches. You only have a few minutes to make an impression and connect to your audience. Storytelling techniques give your slide deck an edge.

Storytelling and the Brain: The Neuroscience of Meaningful Stories in Mental Health Care

Storytelling has been at the heart of the human experience for tens of thousands of years. More than entertainment and a means to pass on customs and traditions, stories affect our brain. When we tell and when we listen to stories, brain activity changes. As a result, storytelling has the potential to transform mental health care.