Production
55+ travel articles across 3 brands, 10 destinations since Jan 2025. 55,000 words positioning properties as gateways to authentic experiences.
Strategy,Production
Six-month wellness content revamp across web, app, social. Outcomes: 75% follower growth, 1,000% engagement surge, 2,500 monthly journal visitors.
Guideline,Strategy,Production
Five-year content engine: 550 blogs, 1,500 posts, 25 podcasts. Results: 250% follower growth, 500% engagement, 50% open rate lift, 5,000+ monthly…
Produced 3 Islamic finance awareness articles and social assets for Maybank, simplifying Shariah concepts and linking faith-based finance to modern…