SOLUTION
Turn business goals into a clear content plan
Zazoozoo develops a focused content marketing strategy for your brand, product launch or specific project within 15 business days. It connects customer-journey priorities, channels, content pillars and production planning in one workable roadmap.
01
Campaigns that focus effort
Connect your business priority to one clear customer-journey outcome, from awareness and attention to acquisition, adoption or advocacy.
Identify the audience, decision barriers, proof points and conversion action most likely to move the campaign forward.
Give stakeholders a shared campaign focus, so activity is driven by a measurable purpose rather than disconnected requests or content ideas.
02
Channels that work together
Prioritise the platforms and media mix that can best support the campaign, rather than spreading effort too thinly.
Clarify the role of Paid, Earned, Shared and Owned media in reaching, engaging and converting your intended audience.
Match channel choices to your existing assets, team capacity, budget, publishing constraints and measurement setup.
03
Content that leads to action
Build content around the questions, needs and objections that matter most to the audience at their current decision stage.
Define focused pillars, formats, proof and calls to action that give every asset a specific job to do.
Turn strategic direction into a realistic production roadmap that helps your team plan, create, publish and measure with confidence.
A strategic roadmap to achieve business goals
Get a 90-day strategy that gives your team a shared direction. It identifies the campaign outcome to prioritise, the channels worth using, the content to create and the measures that show whether the work is paying off.
OUTCOME
How it works
Choose
⸻ STEP 1
Order a strategy or a mix of content marketing solutions, such as guidelines and production. Alternatively, contact us to get a customised package. Once the order is complete, we will share a project folder that includes the invoice, receipt, timeline and project files.
Create
⸻ STEP 2
It takes a minimum of 15 business days to develop a strategy, 5 business days for a guideline, and 30 business days to produce assets. All projects will run through three stages: Discover, Develop, and Deliver. In the discovery stage, we will conduct a client inquiry or add-ons such as an audit and research. In the development stage, we will produce drafts for review. In the delivery stage, we finalise all work once they are approved.
Complete
⸻ STEP 3
Once all work is approved, we will hand over all files for download from the project folder and mark the project as complete.
ContentStrategy
From$6,500
Get a comprehensive 90-day content marketing strategy within 15 business days for your brand, product launch, or a specific project.
Scope
15-DAY COMPLETION
DiscoverStage 1
Inquiry
Included
Understanding of business needs based on client or stakeholder responses. Includes three inquiry sets. A set is a focus area that includes nine topics. Add a set for SG$1,000.
Audit
SG$1,000 add-on
Assessment of the business’s internal efforts based on the client’s content architecture. One audit set per add-on. A set is a focus area that includes nine topics. Add a set for SG$1,000.
Research
SG$1,000 add-on
Analysis of the business’s external landscape based on the client’s market, competitors, or audience. One research set per add-on. A set is a focus area that includes nine topics. Add a set for SG$1,000.
DevelopStage 2
Campaign
Included
A campaign strategy focusing on one of the five domains: Awareness, Attention, Acquisition, Adoption, and Advocacy. Includes one domain per campaign set. A set is a focus area that includes nine key points. Add a set for SG$1,000.
Channel
Included
A channel strategy focusing on all media: Paid, Earned, Shared, or Owned. Includes all media per channel set for each campaign. A set is a focus area that includes three key points per media. Add a set for SG$1,000.
Content
Included
A content strategy that outlines three content pillars and a list of content pieces to produce and publish. Includes three pillars and three sets of a 30-day calendar per content set. A set is a 30-day focus that includes a detailed breakdown of content pieces to produce. Add a set for SG$1,000.
DeliverStage 3
Docs
Included
Documentation of the final strategy. All files are uploaded to a project folder and shared with the client.
Slides
Included
Bite-sized visualisation of the final strategy. All files are uploaded to a project folder and shared with the client.
Sheets
Included
Worksheet of a content production calendar based on the final strategy. All files are uploaded to a project folder and shared with the client.
Pricing
Connect with clarity
Get a 90-day content marketing strategy in 15 business days for only $6,500.
Order today
You are days away from stress-free content marketing
Share your contact details with us, and we will get back to you with a complimentary consultation. Start building your content marketing architecture with clarity now.