Fitness App Guideline
A global fitness app content guideline that unifies habit-building, program and community storytelling into one energetic, encouraging voice, accelerating user trust, retention and contributor collaboration.
Design Firm Strategy
An attention campaign sequencing cross-disciplinary stories, case work and thought leadership through owned and earned media, building integrated-offering recognition, cross-selling and a reusable pattern.
Design Firm Guideline
An international design firm's content guideline that unifies brand, product and experience storytelling into one confident voice, showcasing integrated capabilities and unlocking easier cross-selling across disciplines.
Dental Clinic Strategy
An acquisition campaign aligning promotions, education and testimonials into a consultation-led pipeline, converting neighbourhood followers into higher-quality, booked leads for family and cosmetic care.
Dental Clinic Guideline
A domestic dental content guideline that aligns family and cosmetic storytelling around trust, expertise and comfort, attracting high-value consultations while reassuring loyal neighbourhood patients before they book.
Eco Fashion Label Strategy
An adoption campaign sequencing mission education, project updates and volunteer stories across owned and shared media, building supporter retention and repeatable, transparent impact reporting.
Eco Fashion Label Guideline
A domestic eco-fashion content guideline that turns sporadic project posts into clear mission, impact and participation storytelling, making local outcomes visible and sustaining supporter involvement.
Skincare Brand Strategy
An adoption campaign that sequences ingredient education, routine guidance, and results-driven testimonials across owned and shared media to build purchase confidence and support repeatable routine adherence.
Skincare Brand Guideline
A domestic skincare brand content guideline that turns scattered ingredient and promo posts into concern-led routine storytelling, clarifying products and driving confident discovery and repeat purchase.
Streetwear Label Assets
A bold suite of culture-led social, web, email and photography assets, built to turn local energy, community participation and product drops into recognisable brand moments.