Standards
Non-negotiable rules for positioning the app as a safe, structured and supportive fitness platform. They protect sustainable habit-building, inclusive participation, contributor alignment, responsible health communication and privacy across global audiences.
Brand Story & Positioning
Defines the app as a structured, supportive platform for sustainable fitness habits, positioning progress, consistency and accessible programmes ahead of intensity, perfection or guaranteed physical outcomes.
Core promise
Position the app as a structured, supportive way to build sustainable fitness habits at any starting level. Prioritise progress over perfection and consistency over intensity.
“Build a movement habit that works with your week.”
“Start where you are and build from there.”
“Every completed session is progress.”
User focus
Write for beginners and intermediate users with different schedules, fitness histories and training environments. Don’t imply the app is only for advanced athletes.
Show a short home session for a busy parent.
Describe a gym programme for a user building confidence with equipment.
Include adaptable routines for people travelling or restarting.
Outcome framing
Describe benefits in realistic, user-centred terms. Emphasise consistency, confidence, energy and skill development rather than guaranteed physiques or health outcomes.
“Feel more confident returning to your routine.”
“Build strength and movement confidence over time.”
Avoid before-and-after promises or guaranteed body-change claims.
International positioning
Reflect a worldwide user community while making content culturally understandable across markets. Avoid assumptions that one fitness norm, schedule or setting fits all users.
Feature approved stories from different locations and time zones.
Use globally understandable examples of home, gym and outdoor training.
Ensure regional campaigns are clearly labelled and locally reviewed.
Pillar alignment
Anchor every major asset in at least one approved content pillar: habit-building, programmes or community. Connect new features or campaigns to these pillars unless leadership approves a change.
A streak feature supports habit-building.
A multi-week workout plan supports programmes.
A shared challenge supports community.
Differentiation
Explain the app through its structured programmes, sustainable habit support and positive community—not generic claims about having the “best workouts.”
Contrast a guided programme with an unstructured workout library.
Explain how progress tools help users return consistently.
Show supportive member participation without competitive pressure.
Proof requirements
Support important product, coach, safety, performance and user-experience claims with current approved evidence. Do not treat marketing language or anonymous posts as proof.
Use product documentation for feature descriptions.
Use approved coach credentials for expertise claims.
Use aggregated, approved data for community or programme milestones.
Source rules
Use verified internal sources and approved expert input for all training, safety and product claims. Flag content for review where guidance is incomplete, changing or outside contributor expertise.
Product team verifies feature availability and onboarding screens.
Qualified coach verifies exercise instructions and programme descriptions.
Legal or privacy owner verifies subscription, data and consent statements.
Fixed and flexible rules
Treat the core promise, non-shaming approach, safety boundaries and pillar framework as fixed. Test formats, examples, CTA wording and publishing frequency within those boundaries.
Do not replace sustainable-progress messaging with a transformation promise.
Test different programme-preview formats with consistent safety language.
Vary community-story formats while retaining the supportive participation message.
Pillar & User-Experience Standards
Sets requirements for habit-building, programmes, community, onboarding, retention, training safety, inclusion, product accuracy and consented user stories, supporting safe participation at every fitness level.
Habit-building focus
Create content that helps users build repeatable movement routines through small, achievable actions. Reject all-or-nothing framing.
Celebrate a completed session, a warm-up, or a return after a break.
Offer a manageable training option for a busy day.
Position streaks as encouragement, not a source of guilt.
Programme focus
Make structured programmes the central proof of the app’s method. Clearly explain the goal, level, duration, required equipment and progression of every programme.
“Beginner Strength: four weeks, three sessions each week.”
State whether a session uses bodyweight, dumbbells or gym equipment.
Explain how training progresses through skill, volume or intensity.
Community focus
Build belonging around shared progress and respectful encouragement. Prioritise participation, support and representation over rivalry or public comparison.
Highlight a member’s approved story about returning to a routine.
Share a collective milestone using verified aggregated data.
Invite users into a challenge with clear participation guidance.
Onboarding clarity
Make the first app, email and social touchpoints consistent with the core promise and pillars. New users should understand what the app offers and how to begin.
Introduce habit-building, programmes and community in initial onboarding.
State the next action clearly: choose a level, begin a programme or complete a first session.
Avoid jargon, conflicting claims or feature overload in welcome content.
Retention emphasis
Use content to help people continue, adapt and return—not just to start. Normalise breaks and help users re-enter without shame.
“Starting again is part of the journey.”
Offer a shorter session when time or energy is limited.
Remind users that adjusted plans can still support progress.
Training safety
Promote safe, appropriate movement and do not encourage users to train through pain, illness, severe fatigue or injury. Escalate medical and rehabilitation questions to qualified professionals.
Include approved modification guidance where relevant.
Encourage rest and recovery as part of a structured training plan.
Direct users to seek appropriate professional advice for pain or health concerns.
Inclusion and representation
Use content and visuals that welcome different bodies, ages, genders, cultural backgrounds, starting points and training settings. Avoid tokenism and exclusionary assumptions.
Show users training at home, outdoors and in gyms.
Feature a range of body types and ability levels in ongoing content.
Avoid language that equates fitness with one body shape or lifestyle.
Programme and feature accuracy
Describe programmes, workouts, streaks, tracking and community tools exactly as they currently function. Review every release-related claim against current product documentation.
Verify that a stated feature is available in the relevant app version and market.
Use current programme duration and level descriptions.
Update onboarding content when the user flow materially changes.
User-story integrity
Use testimonials, progress stories and community examples only with documented permission. Never manipulate stories to imply universal results or unsafe expectations.
Obtain written consent for identifiable member stories.
Use aggregate trends rather than individual information when consent is absent.
State the real context of a user’s training experience without exaggeration.
Contributor, Platform & Safety Standards
Aligns coaches, contributors and channels around shared safety, privacy, moderation, notification and compliance rules, preventing shame-based motivation, unsafe guidance and unverified health claims.
Contributor alignment
All coaches, writers, community managers and partners must apply the same core promise, pillar language and safety boundaries. Complete contributor onboarding before granting publishing rights.
Provide a concise brand story and tone reference.
Share examples of approved and rejected motivational language.
Require documented acknowledgement of the guideline.
Platform roles
Give every channel a distinct job while maintaining a shared brand story. Do not copy the same message everywhere without adapting to the user’s context.
App: training, progress tracking and community participation.
Social: inspiration, educational support and member highlights.
Email: onboarding, programme news and retention support.
Content boundaries
Do not use guilt, shame, coercion, unsafe intensity or unverified health advice to motivate users. Keep individual medical, nutrition and injury guidance out of general marketing content unless appropriately reviewed and authorised.
Prohibited: “No excuses” or “Pain is weakness leaving the body.”
Prohibited: unverified supplement, diet or medical recommendations.
Prohibited: inflammatory or hostile competition between community members.
Claim and medical review
Route health, injury, recovery, nutrition and performance claims to a qualified reviewer before publication. Use general educational language unless the app holds and approves appropriate evidence.
A coach reviews training-form and movement-modification instructions.
A qualified reviewer approves statements about recovery or health outcomes.
Legal review confirms claims used in paid advertising or app-store assets.
Privacy and data transparency
Use only approved, plain-language statements about data collection, progress tracking and community sharing. Do not expose personal fitness activity, personal data or private messages without consent.
Link to the current privacy notice in applicable user communications.
Ask for documented permission before featuring a member’s profile or story.
Explain community visibility settings using current product language.
Frequency and notification standards
Set a predictable, respectful content rhythm that encourages action without overwhelming users. Final message frequency limits require product and lifecycle-owner approval.
Establish approved minimum and maximum push-notification limits.
Coordinate email sequences around onboarding and programme milestones.
Avoid repeated reminders that punish users for missing a session.
Visual consistency baseline
Apply the approved colour, typography, image treatment and programme-card system across all contributors and channels. Do not allow individual creator aesthetics to replace the master brand expression.
Use one approved layout system for programme covers.
Maintain visual continuity for streaks, badges and progress indicators.
Review contributor artwork against the master design system before publishing.
Community conduct and moderation
Maintain a supportive, inclusive and safe community environment. Set clear escalation and moderation rules for harassment, misinformation, dangerous advice and harmful comparison.
Remove or escalate unsafe exercise or nutrition advice.
Act on harassment, hate speech or body-shaming according to the approved policy.
Respond to distress or safety concerns through the approved support route.
Compliance and ethical standards
Apply applicable advertising, consumer-protection, privacy and health-claim requirements in every target market. Because market-specific obligations are unavailable, legal review is required before local paid campaigns, pricing claims or sensitive health messaging.
Disclose paid creator relationships and incentives where required.
Use transparent subscription, trial and renewal information.
Avoid presenting health outcomes as assured, universal or medically proven without substantiation.
Style
An energetic, encouraging, non-shaming coach voice across the app, programmes, community, and marketing. They guide British English copy, accessible training instruction, diverse imagery and clear interface language that motivates progress without pressure.
Voice & Tone
Creates an energetic, encouraging, inclusive and non-shaming coaching voice that makes exercise feel achievable, supports rest and restarts, and gives clear, safety-aware instruction.
Energetic and positive
Motivate action with forward-moving, constructive language. Focus on effort and progress, not pressure or perfection.
“Let’s move today.”
“You’ve got a session ready when you are.”
“One workout at a time, you’re building momentum.”
Encouraging and empathetic
Recognise that motivation, time, and energy fluctuate. Make restarting and adapting feel like legitimate parts of progress.
“A shorter session still counts.”
“Starting again is part of the journey.”
“Choose the version of today’s workout that fits your energy.”
Clear and confident
Give training instructions with direct, practical authority. Explain unfamiliar terms before using them and keep safety cues easy to follow.
“Drive through your heels as you stand.”
“Keep your core braced and move with control.”
“Rest for 60 seconds before your next set.”
Inclusive and international
Use language that is clear across cultures and different fitness backgrounds. Avoid local idioms, exclusionary humour and slang that may not translate.
“Train at home, in the gym or wherever you have space.”
“Choose a starting level that feels right for you.”
“Join members around the world building their routines.”
Non-shaming and non-toxic
Never use guilt, fear, humiliation or exhaustion as a motivation device. Treat rest, modification and gradual progress as positive choices.
Use “Continue your streak when you can,” not “Don’t break your streak.”
Use “Adjust the session to your level,” not “Push through no matter what.”
Avoid “No excuses,” “earn your food”, and “pain is gain.”
Consistent coach persona
Keep core system copy, programme descriptions and editorial content in one shared coaching voice. Individual coach personality may appear in approved video or attributed editorial, but must not override the brand’s common tone.
Use the same supportive instruction style in app prompts and social captions.
Keep programme names and level labels consistent across channels.
Review contributor content for motivational language that conflicts with the brand promise.
Tone by context
Adjust emphasis for the user’s situation while retaining confidence, warmth and non-shaming guidance.
Onboarding: simple, welcoming and focused on the first action.
Workout instruction: brief, direct and safety-aware.
Community moderation: supportive, respectful and firm on conduct.
Support and service tone
Answer product, billing or account questions calmly and clearly. Give users the next practical step without blame, defensiveness or unverified promises.
“Please check your account settings to view your current plan.”
“Contact [approved support route] and the team can help review this.”
“Thanks for flagging this. We’re checking the issue.”
Tone to avoid
Remove language that is overly casual, harsh, technically dense or falsely transformational. Avoid inconsistencies that make different contributors sound like different brands.
Avoid excessive slang, memes and culture-specific references.
Avoid unexplained technical jargon in beginner-facing content.
Avoid promises of instant, guaranteed or universal physical results.
Visual & Interface Expression
Uses approachable, diverse movement imagery, clear programme cards, supportive community content, achievable habit cues and accessible app interfaces that make the next action easy to understand.
Energetic, approachable imagery
Balance movement and effort with everyday relatability. Show activity without presenting extreme exertion as the only valid form of fitness.
Use mid-movement imagery that clearly demonstrates an exercise.
Include relaxed, confident or smiling moments alongside training effort.
Use bright, energising colours without aggressive visual treatment.
Global representation
Represent the app’s international user base through regular, natural diversity. Show different body types, ages, backgrounds and training environments without reducing people to stereotypes.
Feature home, gym and outdoor training settings.
Include varied abilities and levels across recurring campaign material.
Use contributors and member stories from approved regions.
Programme visuals
Make programmes easy to distinguish and understand before users open them. The programme card must communicate its purpose and practical commitment at a glance.
Use a clear cover image that signals strength, mobility or beginner training.
Apply consistent programme-card layouts and thumbnail treatments.
Display approved level and duration badges in a readable position.
Community visuals
Show connection, encouragement and shared progress—not competition or physique comparison. All identifiable member content must have documented permission.
Feature approved screenshots of supportive community exchanges.
Use collages to show challenge participation across locations.
Share verified collective milestones in accessible graphic formats.
Habit visuals
Show small, repeatable actions that reinforce routine-building. Visuals should make fitness feel achievable on ordinary days.
Depict a short warm-up, mobility break or home session.
Use approved streak, calendar or progress visuals to reinforce consistency.
Avoid portraying long, complex workouts as the only meaningful achievement.
System UI style
Use a coherent, accessible interface treatment for progress, programmes and next actions. The screen should make the user’s immediate choice clear.
Apply a consistent design system to progress bars, badges and streak indicators.
Use readable type, generous spacing and clear visual hierarchy.
Prioritise actions such as “Start workout,” “Continue programme” and “Complete session.”
Exercise demonstration style
Show exercise form in a clear, safe and technically legible way. Do not prioritise cinematic style over the cues users need to follow a movement correctly.
Use framing that shows body position and movement range.
Add concise, approved form cues or on-screen labels.
Include a modification or alternative where it is product-supported.
Motion and video style
Make video useful with or without sound. Lead with the movement, task or user benefit rather than a long branded introduction.
Start with the key exercise or programme moment in the first three seconds.
Add captions to spoken coaching and relevant on-screen instructions.
Use consistent pacing, transitions and graphic overlays.
Accessible visual design
Design all visual content so essential information doesn’t depend on colour, sound, or fine detail alone. Accessibility requirements must apply to app screens and external content.
Use strong text-to-background contrast.
Provide meaningful alt text for functional and editorial images.
Add captions, transcripts or text equivalents for relevant video content.
Copy & Structural Style
Sets British English and repeatable structures for programme descriptions, session instructions, challenges, microcopy and calls to action, making training content concise, clear and pressure-free.
British English
Use British English across system copy, editorial content and global English-language assets unless an approved local version requires otherwise. Run a language check before publication.
Use “programme,” “optimise,” “organise” and “kilometre.”
Use active voice and consistent tense in workout instructions.
Apply one approved punctuation and capitalisation system.
Headline patterns
Use repeatable headlines that lead with action, sustainable outcome or shared participation. Avoid vague slogans that obscure the content’s actual purpose.
Action-led: “Build your weekly movement habit.”
Outcome-led: “Feel stronger over four weeks.”
Community-led: “Progress together, one session at a time.”
Programme descriptions
Make programme descriptions concise, specific and decision-ready. State the goal, user level and duration first, followed by equipment, session commitment and progression type.
“Build foundational strength in four weeks.”
“Beginner level; three sessions each week.”
“Bodyweight and dumbbells; 25 minutes per session.”
Session instructions
Use short, sequential and consistent movement guidance. Pair each key action with one clear form cue, then include an approved modification when available.
“Step back into a lunge.”
“Keep your front knee tracking over your toes.”
“Reduce the range of motion if needed.”
Challenge copy
Describe community challenges as invitations to participate, not tests of worth or discipline. Make duration, commitment, goal and joining instructions clear.
“Join the 7-Day Movement Check-In.”
“Complete one approved session each day, at your level.”
“Open the Community tab to take part.”
System messages and microcopy
Write short product messages that encourage the next useful action. Buttons, notifications and empty states should be clear and pressure-free.
“Start workout.”
“Continue programme.”
“Ready when you are.”
Readability rules
Write for a broad international audience, including users new to fitness. Prioritise plain language, one instruction per sentence and scannable structures.
Define terms such as “reps,” “sets” and “rest” at first use.
Keep workout instructions brief and ordered.
Use bullets, labels and short sections for programme details.
CTA standards
Use direct, specific calls to action that match the user’s point in the journey. Avoid generic or coercive prompts.
Discovery: “Explore programmes.”
Activation: “Start your first session.”
Retention: “Choose today’s movement.”
Formatting consistency
Use predictable headings, labels, lists and emphasis across app, email, social and support content. Format should help users scan, understand and act.
Use sentence case for buttons and in-app labels.
Use the same labels for programme level, duration and equipment.
Use bold only for critical safety or action information where the design system allows.
Systems
Repeatable processes for planning pillar-led content, coordinating product and campaign launches, reviewing technical accuracy, managing assets and measuring retention. They help contributors maintain a consistent experience while improving onboarding, programme adoption and community health.
Planning & Calendar
Coordinates 90-day cycles, weekly publishing, campaign sequences, product launches, seasonal relevance and pillar balance, connecting all channels to activation, retention, reactivation or community goals.
90-day content cycle
Plan content in repeatable 90-day cycles that balance habit-building, programmes and community with product milestones. Every cycle should include global representation and a clear retention or activation purpose.
Begin with habit-building education and achievable next steps.
Support a programme launch or progression moment.
Include a community challenge, reflection or member celebration.
Weekly rhythm
Maintain a predictable cross-channel rhythm without overwhelming users. Exact cadence requires lifecycle and product-owner approval.
Monday: habit prompt or weekly intention.
Wednesday: programme education or training guidance.
Friday: community story, shared milestone or challenge invitation.
Cross-channel alignment
Use the same promise, pillar language and campaign priority across app, social and email. Adapt format to the channel; do not create conflicting messages.
Align a programme launch with onboarding content and social explanation.
Reinforce a weekly habit theme through supportive in-app prompts.
Use email to add detail rather than repeating an entire social post.
Campaign planning
Define a single user outcome for each campaign: activation, retention, reactivation or community participation. Build a sequence of assets before you begin publishing.
Activation: guide a new user to complete a first session.
Retention: help an existing user continue or adapt a programme.
Reactivation: welcome a returning user with a manageable next step.
Pillar balance
Plan each cycle so habit-building, programmes and community remain visible. No pillar should dominate to the point that the app becomes known only for workout videos, streaks or social activity.
Tag every calendar item by its primary pillar.
Use one integrated story to connect multiple pillars when relevant.
Review the calendar before scheduling to identify gaps.
Product and programme alignment
Plan content around verified releases, programme availability and current app functionality. Do not commit campaign dates before product information is approved.
Confirm programme name, level, duration and release date with product.
Update onboarding when a key flow or feature changes.
Hold promotional content when a planned release is delayed.
Global and seasonal planning
Use seasonal moments thoughtfully, while making space for different climates, cultures and training contexts. Do not assume all users share the same calendar or fitness goals.
Frame January content around sustainable routines, not extreme resets.
Label local campaigns clearly by market.
Plan content for home, gym and outdoor options where product-supported.
Resource mapping
Assign a clear owner and specialist reviewer to every significant asset. Plan sufficient time for coaching accuracy, localisation, design and final approval.
Coaches own movement accuracy and training guidance.
Content leads own pillar alignment, voice and structure.
Product or lifecycle leads approve product functionality and notifications.
Calendar review
Hold a regular planning review to keep content current, balanced and feasible. Record decisions in the shared calendar, not in informal messages.
Review upcoming content weekly for launch changes and approval blockers.
Review pillar balance and global representation at the end of each cycle.
Refresh or remove planned content that no longer reflects current product reality.
Production Workflow
Defines idea intake, briefs, review boards, coach and safety approval, localisation, asset management, publishing checks and feedback loops, ensuring every asset remains accurate and brand-aligned.
Idea intake
Collect ideas from product teams, coaches, community insights and recurring user questions. Each idea must link to a pillar, audience need, and intended user action before it enters production.
Turn repeated questions about restarting into habit-building content.
Convert a verified product update into an onboarding or programme explainer.
Use approved community feedback to identify a relevant support topic.
Standard content brief
Require a concise brief before drafting. The brief should make the contributor’s role, safety obligations and publishing objective unambiguous.
Include goal, audience, pillar, channel, key message and CTA.
Include approved sources, required reviewer and sensitivity level.
Include visual requirements, localisation needs, and delivery deadline.
Content board
Use a shared workflow board to make status and responsibility visible across contributors. Move all items through the same documented stages.
Stages: idea, briefed, drafting, review, approved, scheduled, live and refreshed.
Tags: pillar, programme, market, platform, objective and risk level.
Review board blockers in a weekly production check-in.
Coaching and safety review
Route workout instruction, form cues, modifications, health-adjacent claims and programme descriptions to an appropriately qualified reviewer. Editorial approval alone is insufficient for training content.
Coach reviews exercise sequence and form instructions.
Product owner checks current programme and feature references.
Legal, privacy or medical reviewer handles claims and disclosures requiring specialist clearance.
Tone and brand quality assurance
Check every user-facing asset for a consistent, energetic, encouraging and non-shaming voice. Revise content that becomes overly casual, technical, harsh or pressure-driven.
Check whether the asset reinforces sustainable progress.
Replace guilt-led prompts with a supportive next step.
Confirm terms, labels and CTA wording match approved app language.
Localisation review
Review international content for clarity, cultural fit and market-specific requirements before release. Translation alone does not guarantee that a fitness message is appropriate or understandable.
Confirm local terminology for training and programme labels.
Check visuals, examples and seasonal references for cultural relevance.
Obtain legal review for market-specific promotional or health claims.
Asset management
Store approved copy, visuals, source files and permissions in a searchable library. Make reuse efficient without allowing outdated programme details or unapproved community content to reappear.
Tag assets by pillar, programme, level, market and format.
Store consent records with member-story and creator assets.
Archive superseded programme covers, screens and product copy.
Publishing process
Publish using approved tools, named owners and documented schedules. Monitor early performance and safety signals once content is live.
Confirm links, app destinations, programme information and CTAs before scheduling.
Record who publishes each asset and on which platform.
Monitor responses, reports and product issues during the first 24 to 48 hours.
Feedback loop
Bring performance data and user feedback back into future briefs, templates and calendar decisions. Treat recurring confusion or dissatisfaction as evidence for a content or product-information improvement.
Use user questions to improve onboarding and FAQ content.
Update programme descriptions when users repeatedly misunderstand level or equipment needs.
Share approved learning across contributor teams after each cycle.
Measurement & Optimisation
Tracks pillar performance, onboarding, programme adoption, community health, retention, notification burden and controlled content tests to improve user understanding, motivation and sustained engagement.
Pillar performance tracking
Tag content by habit-building, programmes and community so the team can compare their contribution to relevant user behaviour. Engagement alone should not determine future investment.
Compare saves, completions or return visits by pillar where tracking is available.
Review whether programme content correlates with programme starts.
Review whether habit content supports return sessions or streak continuation.
Onboarding effectiveness
Measure whether new users understand the promise and move to a meaningful first action. Define success with product and lifecycle teams before reporting.
Track onboarding completion and first-workout starts.
Test whether users can identify the app’s habit, programme and community offer.
Review exit points and support questions for signs of unclear messaging.
Tone-coherence audit
Audit content from different contributors and channels on a regular schedule. Use a shared rubric, so feedback is based on guidelines rather than personal preference.
Sample system messages, programme copy, social captions and community replies quarterly.
Flag shame-based, overly technical or inconsistent motivational language.
Update contributor examples after each audit.
Programme adoption metrics
Measure whether programme-focused content helps users start, continue and complete approved programmes. Compare results by programme, level and content format where data allows.
Track programme starts after a relevant campaign or in-app feature.
Track completion or progression through programme phases.
Identify where unclear descriptions, equipment needs, or time commitment create drop-off.
Community health indicators
Measure participation and sentiment while protecting user privacy. Escalate harmful behaviour or safety concerns through the approved moderation process rather than treating them only as engagement data.
Track challenge participation and completion.
Monitor sentiment and recurring themes in moderated community spaces.
Track reports related to harassment, misinformation or body-shaming.
Retention and reactivation signals
Evaluate whether content supports continued movement behaviour and a safe return after breaks. Use agreed product definitions rather than claiming causation from a single asset.
Track return sessions after retention messages.
Compare reactivation behaviour after supportive restart content.
Monitor opt-outs or negative feedback linked to notification campaigns.
Notification performance
Measure notifications for usefulness and user burden, not open rates alone. Review frequency and tone when opt-outs, disengagement or complaints increase.
Track opens, session starts and downstream workout activity.
Track notification opt-outs and support complaints.
Test supportive timing and wording within approved frequency limits.
Content experimentation
Run controlled, documented tests that improve clarity, usefulness or next-step completion. Change one meaningful variable at a time and set an evaluation date before launch.
Test a programme card showing duration first versus level first.
Test a habit reminder framed around flexibility versus streak continuation.
Test a community invitation with a clear action versus a general motivational prompt.
Guideline evolution
Review the guideline at least annually and whenever the product, market footprint or policy landscape changes. Retire rules and examples that no longer match the product or its approved safety position.
Add reviewed sections if scope expands into nutrition, recovery or mindset content.
Refresh examples after new programmes, interfaces or market launches.
Record version dates, owners and material changes in the guideline register.
Last updated 1 September 2026 by Zazoozoo.
