Case study
Maybank Islamic Finance Awareness
Client
Maybank
Project
Islamic Finance Awareness · June 2024 to Feb 2025
Service
Production
Deliverables
3 blog posts · Various social media posts
Maybank partnered with Zazoozoo to grow awareness of Islamic finance among Singapore audiences through clear, engaging content. From Dec 2024 to Feb 2025, we produced three blog posts and a suite of social media assets that made complex Shariah principles accessible while reinforcing Maybank’s credibility in values-led wealth and business banking.
Maybank wanted to raise awareness of Islamic finance beyond a niche audience—without oversimplifying principles such as risk-sharing, asset-backed financing, and ethical investing. The challenge was twofold: educating readers who may be unfamiliar with Shariah-compliant banking while maintaining the rigour expected of a leading financial institution. The campaign also needed to connect Islamic finance to real-world relevance in Singapore, including entrepreneurship, sustainability, and long-term wealth planning. With limited attention spans and crowded financial content feeds, the message had to be trustworthy, timely, and easy to absorb across both owned channels and social platforms.
Zazoozoo supported Maybank with end-to-end production, shaping a content package that was clear, credible, and shareable. We produced three blog posts focused on practical entry points: the halal market opportunity, the alignment between Islamic principles and sustainability goals, and how Islamic wealth management works in everyday planning. Each piece was structured with strong signposting, plain-language explanations, and reader-friendly pacing—while remaining aligned with Maybank’s brand voice and compliance requirements. To extend reach, we developed various social media posts that distilled key takeaways into bite-sized messages, optimised for quick consumption and consistent campaign recall.
⸺ 3 thought-leadership articles produced
Created three long-form blog posts that explained Islamic finance in practical, values-led terms covering halal market opportunities, the link between Shariah principles and sustainability goals, and how Islamic wealth management works for modern investors.
⸺ Stronger trust and authority in Islamic finance
Positioned Maybank as a credible guide by translating complex concepts, such as ethical screening, risk-sharing, asset-backed finance, and wealth purification, into clear, audience-friendly storytelling aligned to responsible banking and ESG expectations.
⸺ Multi-channel reach through social cut-downs
Extended the campaign beyond the articles by repackaging key takeaways into social-friendly messages, helping drive discovery of the long-form pieces and reinforcing recall across Maybank’s owned platforms during the Dec 2024–Feb 2025 window.
The campaign delivered a cohesive content journey that made Islamic finance more approachable for mainstream readers while reinforcing Maybank’s authority in the space. The blog posts created durable, SEO-friendly resources that Maybank could use for ongoing education and stakeholder conversations, not just a short campaign burst. Social assets helped translate longer-form ideas into digestible moments that encouraged discovery and click-through to owned content. Most importantly, the work positioned Islamic finance as relevant to modern priorities—ethical choices, sustainable outcomes, and resilient wealth strategies—helping Maybank meet audiences where they are and guide them toward informed consideration.
Zazoozoo can help other financial institutions turn complex topics—such as Islamic finance, sustainability-linked products, investment literacy, or regulatory change—into content that people actually understand and act on. We combine financial-category experience with strong editorial judgement, producing assets that balance compliance, brand nuance, and audience-first storytelling. Our approach builds trust: we translate technical concepts without diluting accuracy, and we create systems of content that work across formats, from blogs to social. If you need production that is strategic, efficient, and high-quality from first draft to final asset, Zazoozoo delivers.
